Design is life, it lives and breathes on its own. Good design affects and motivates. It optimizes interaction and strategy while communicating and engaging its audience. Design and marketing can be the difference between success and failure. It's more then by chance being in the right place at the right time, it is intentionally positioning oneself there.
Design is more then placing text with images or picking favorite colors. Every element of design must have a specific purpose with a set goal in mind. Good design is making a logo, tag line, web site or printed material iconic as it rises above its competitors. It's about using good psychological tools with research to identify, communicate and promote the brand in the best way possible.
As a graphic designer, my bottom line is to be able to produce design that sells and works. Design that interacts with the target market generating revenue or sending the right message for my client while meeting deadlines and staying within budget restraints. It's about problem solving and stepping out of the proverbial box and successfully branding a client. Its working until the job is finished and the client happy about the results.